Discover the Edge of Enterprise Marketing Technology Today from 60 Leaders—in 60 minutes.
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Beverly Thorne
CMO, Century 21
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Stefan Tornquist
Research Director, Econsultancy
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Suresh Vittal
Vice President, Practice Leader - Customer Intelligence, Forrester
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Yuchun Lee
Vice President and General Manager, IBM Enterprise Marketing Management Group
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Dan Scott
CMO, Scott Kay
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Pete Krainik
Founder, CMO Club
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Kim Verhaaf
Senior Manager, Customer Intelligence, ING
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Daniel Burrus
Founder and CEO, Burrus Research
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Kim Saldanha
Vice President of Marketing, Customer Centria
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Robert Brosnan
Senior Director, Strategic Marketing, Seton Hall University
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Kris Lynch
Founder and CEO, Smartbase Solutions
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Michael Kelley
CMO, AdGenesis
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Richard Smith
CMO, AIG Bank
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Matt Smith
Vice President of Marketing Services, Best Buy
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Jodi Allen
Vice President of North American Baby Care, Procter & Gamble
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Stefan Heeke
Director of Interactive Marketing USA, Siemens Corporation
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Karuana Gatimu
Director, Ecommerce & Marketing Operations, Skechers
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Paul McNulty
Director of Marketing, IBM Enterprise Marketing Management Group
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David Meerman Scott
Author, The New Rules of Marketing and PR
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Don Schultz
Professor of Integrated Marketing Communications, Northwestern University
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Anne Holland
Publisher, WhichTestWon.com
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David Raab
Principal, Raab Associates
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John Baker
President, Client Services, JWT
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Myles Bristowe
CMO, COMMCreative, Boston Chapter President, American Marketing
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Jennifer Rooney
Editor of CMO Strategy, Advertising Age
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Ravi Mohan
CRM Systems Manager, PayPal
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Markus Heimann
VP Business Intelligence, Telefonica Germany
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Rikki Khanna
Client Partner, AKQA
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Shar VanBoskirk
VP Principal Analyst, Forrester
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Jennifer Cisney
Chief Blogger and Sr. Social Media Manager, Kodak
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Donovan Neale-May
Founder & Executive Director, CMO Council
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Geoff Ramsey
CEO & Co-founder, eMarketer
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Jeannette Kocsis
Senior VP of Digital Marketing, Harte-Hankes
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Andres Wolberg
SVP, Director of Strategy, Mobile & Emerging Tech, Citibank, NA
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Flint McGlaughlin
Director, MECLABS
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Filip Wouters
VP Marketing, Heineken
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Ken Dawson
CMO, InfoCision Management Corporation
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Dan Marks
CMO, First Tennessee Bank
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Dan Francis
Head of Operations and Digital Development, Groupe Aeroplan
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Cristene Gonzalez-Wertz
Chief Strategy Officer, Covalent Marketing
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Caroline Japic
Vice President, Corporate Marketing, Polycom, Inc.
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Barry Stamos
Global Practice Leader, Media Strategy, Axciom
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Joe Stanhope
Joe Stanhope Senior Analyst, Forrester Research
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Melissa Rothchild
Vice President, Marketing Services, CPA2Biz
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Susan Kelly
Vice President Enterprise Marketing Services, Xerox Global Services
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Steve Rubel
SVP Global Strategy and Insights, Edelman Digital
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Rob Gonda
Emerging Technology Global Lead, Sapient
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Mila D’Antonio
Managing Editor, 1to1
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Judah Phillips
Senior Director, Global Site and Business Analytics & Reporting
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John Lovett
Partner, Web Analytics Demystified
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David Cooperstein
Vice President, Practice Leader - Chief Marketing Officer, Forrester
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Catherine Paschkewicz
Senior Director, Demand Generation
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Andrew Gaffney
Editor/Publisher, DemandGen Report
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Tom Klein
CEO, Digital Scientists
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Peter Kim
Managing Director, Dachis Group, North America
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John Thomson
President and CEO, Saepio
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Douglas Karr
CEO, DK New Media
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Christian Friedland
President & Founder, Build.com, Inc.
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Alan Weinkrantz
President, Alan Weinkrantz & Company
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Deborah Scarpa
Founder, DJS 3SOP
Beverly Thorne
Bev Thorne leads the planning and execution of the domestic marketing strategies in support of market share growth for the largest real estate franchise organization in the world. She is responsible for leading the strategy development and program execution of all consumer, broker and agent marketing programs. Thorne has worked extensively in the areas of consumer marketing, strategic branding and event marketing management over her twenty-plus year career. Most recently she was with JPMorgan Chase & Company where she served as senior vice president, customer marketing for the Home Finance business unit. Prior to that, Thorne worked at AT&T for nearly two decades in a series of increasingly senior roles, planning and executing marketing and communications strategies nationwide.
Stefan Tornquist
Stefan Tornquist is an experienced entrepreneur, new media researcher and business manager. He's built a reputation as a thought leader in online marketing.In February of 2010, Stefan joined Econsultancy as research director for the US. Tornquist is frequently quoted in the trade and business press. His commentary has been featured in the Wall St. Journal, Business Week and AdAge, as well as virtually every industry outlet. He's been a guest on CNBC's Street Signs, National Public Radio's Studio 360 and is a regular contributor to YourBusinessChannel out of the UK. He's a member of the Internet Oldtimers Foundation and serves on their Membership Board.
Suresh Vittal
Suresh’s research agenda focuses on enterprise marketing technologies, database marketing strategies, customer analytics, and technologies that make customer insight operational. Suresh helps marketing clients navigate the ever-changing marketing technology landscape and develop data-driven marketing strategies. Suresh has written about contact optimization, inbound marketing, marketing optimization, and the changing enterprise marketing software landscape. Prior to joining Forrester in 2006, Suresh spent seven years as a consultant with SPSS. At SPSS, he focused on enabling marketing technologies at client companies. Suresh has successfully led the implementation of Web analytics, data mining, real-time marketing, campaign optimization, and enterprise predictive applications in financial services, travel, and pharmaceutical verticals. Prior to SPSS, Suresh worked at NetGenesis, a leading Web analytics provider.
Yuchun Lee
Yuchun Lee, formerly founder and CEO at Unica, is vice president and general manager of IBM’s Enterprise Marketing Management Group, which consists of the combined Coremetrics and Unica businesses. Prior to Unica, Lee held senior-level positions with Digital Equipment Corporation and MIT’s Lincoln and Media Labs. A world-renowned expert on marketing technology, Lee serves on the Direct Marketing Association's board of directors. A born entrepreneur who started his first software company in high school, Lee is also a former member of the famed MIT blackjack team, "loosely" depicted on the big screen in the film "21."
Dan Scott
Dan Scott is the CMO of Scott Kay, Inc. From directing QVC programming to producing artful video resulting in luxury purchases, Dan Scott has 15 years of sales-focused broadcast concepts married with innovative marketing strategies. His dynamic digital integration techniques routinely turn concepts into commerce. Dan is a CMO Council Advisory Board Member and a featured speaker at eTail last year
Pete Krainik
Pete is founder of The CMO CLUB, a peer to peer network of over 700 CMOs, and brings over 28 years of experience in Marketing, Sales, IT, and Product Management within the Consumer Goods, High Tech, and Software industries. His leadership has been marked by successful efforts in creating the first true professional and social network of Chief Marketing Officers plus leveraging innovative technologies within integrated marketing, aligning IT with Marketing and Sales organizations and combining the “Art of Customer Experience” with the “Science of Hitting Your Numbers”.
Kim Verhaaf
Kim Verhaaf, started his career in the telecommunications industry. After working several years for Unisource and KPN in several senior product management functions, he joined ING in 2005. Kim was one of the responsible persons to implement a new internet banking platform that formed the key success factor in ING becoming the largest internet bank in the Netherlands. After a short sabbatical he was appointed, in 2008, senior manager marketing innovation within the management team. Early 2010 he was appointed senior manager for the customer intelligence department of ING in the Netherlands. Customer Intelligence is a department with 85 highly skilled professionals who are responsible for all the marketing research and multi-channel campaign management activities in the Netherlands. Kim holds a masters degree in communication sciences.
Daniel Burrus
Daniel Burrus is considered one of the world’s leading technology forecasters and business strategists. He is the author of six books, including The New York Times and The Wall Street Journal best seller Flash Foresight: How To See the Invisible and Do the Impossible as well as the highly acclaimed Technotrends. In 1983, Burrus became the first and only futurist to accurately identify the twenty technologies that would become the driving force of business and economic change for decades to come. He has founded and managed six businesses, three of which were national leaders in their first year. He has has appeared on PBS, CNN, CNBC and Bloomberg, and is quoted in a variety of publications, including The Wall Street Journal, USA Today, Fortune and Industry Week.
Kim Saldanha
In the past 14 years, Kim has successfully leveraged her experience from the worlds of Advertising, Analytics and Internet. An MBA from S P Jain Institute of Management, her first stint included Advertising strategy & execution with Grey Worldwide and J Walter Thompson, handling accounts like Unilever and Pepsi, to name a few. Her passion for digital marketing was fuelled when she set up the Mumbai office for the ad network pioneer Intercept Technologies. Her last engagement was with the Times group as Business Head in their Internet division.
Robert Brosnan
Rob Brosnan specializes in creating analytics-driven marketing programs for higher education institutions. He is currently the Senior Director of Strategic Marketing at Seton Hall University in South Orange, New Jersey. Through his management of the accounts and events management teams at Seton Hall, Rob directs the planning, execution and assessment of institution-wide and school/college specific marketing programs for recruitment, engagement and other strategic marketing efforts. He also oversees the operation and development of the university's marketing platform — including content management, prospect databases, e-mail marketing and web analytics. Prior to Seton Hall Rob was a consultant with Epimorphic, Inc. and started his career in higher education marketing with Indiana University. Rob holds a master's in philosophy of science from Indiana University and a bachelor's in physics from Clemson University.
Kris Lynch
Kris has more than 25 years of experience in leveraging marketing data assets. Before founding SmartBase Solutions, Kris headed the database marketing division of GfK Custom Research. She has led information-delivery efforts for a host of global marketers like Coca-Cola, Electrolux, Bosch, Fidelity Investments, UnitedHealthcare and Procter & Gamble. With a proven track record of effective leadership, she has held positions such as director of information services for Maritz Research and founder of a full-service advertising agency. Kris is an active member of CEO Roundtable and serves on the board of directors and executive committee of the Woman’s Club of Minneapolis, where she is membership chairwoman.
Michael Kelley
Michael Kelley is CMO and on the Advisory Board of AdGenesis. Michael is one of the most recognized marketers and digital advertising strategists who knows how to build and operate businesses. Former 23-year veteran of PricewaterhouseCoopers where most recently he was Partner, Advisory Services, Entertainment, Media, Communications and Technology Sector. Oversaw the firm's global relationship and service delivery to NBC Universal and also worked on Omincom, Verizon, AT&T and other global media brands.
Richard Smith
Rich has a 19-year history of building profitable campaigns for top-tier brands in the financial services, insurance, and consumer financial products industries, specializing in digital marketing, direct marketing, cross-selling, business strategy, and product development. Before his time at AIG Bank, he drove revenue growth for other AIG business units as Vice President of U.S. Consumer Markets for the AIG Domestic Accident and Health Division and Marketing Director for AIG Direct (21st Century Insurance)-AIG's former domestic auto insurance company. Rich joined AIG from Bank One where, as First Vice President and Marketing Director of Balance Build, he lead a team responsible for credit card loan growth and an annual P&L of $230 million, overseeing more than 35 million customer impressions per month.
Matt Smith
Matt Smith joined Best Buy in 2004. Earlier this year Matt assumed his current role leading the retailer’s financial services marketing efforts and its gift card business. Previously, Matt led the Best Buy’s loyalty marketing capability with included the Reward Zone loyalty program and all 1:1 marketing efforts. Matt has also overseen the company’s customer insight function which was responsible for customer modeling, segmentation and analytics as well as in-store testing, customer data management and market share measurement. Prior to Best Buy, Matt was a 20-year veteran of the financial services industry where he served in a variety of leadership roles in marketing, regulatory compliance, operations and sales management with companies including GE, Citigroup, ABN Amro and HSBC.
Jodi Allen
Allen brings over 21 years of P&G experience to her position. She received a diverse education, attending Oxford University’s School of International Training and Xavier University. Allen’s career at P&G began shortly after graduating Xavier, working in Computer Security. She quickly moved up the ranks bringing her international training to work for Global P&G. Her work extends into her community as a mentor at Xavier University and as a board member for Josh Cares. Allen received 3 Catalyst Awards for her work in innovating social technology for her community’s benefit. She carries this sentiment for social responsibility into her job. Her goal is to provide happy and healthy development for all babies around the world. As the mother of four children she brings a welcomed perspective to general management in the P&G baby care world.
Stefan Heeke
Stefan Heeke is in charge of Interactive Marketing at Siemens Corporation in the US. He also has a role in the global “Answers” campaign team. Stefan holds a Business degree from the ESCP-EAP Ecole de Commerce and has been working in Advertising and Interactive Communication at CLM/BBDO and McCann Erickson Paris, Pixelpark Berlin and Berlesmann, New York. He speaks English, German, French, Spanish and is a speaker at international Marketing conferences.
Karuana Gatimu
Karuana Gatimu is a technology professional with 18 years of experience in content management, custom application development and corporate training. She is currently a Project Manager & SharePoint Architect for Skechers USA and the Principal Enthusiast at SharePointStrategist.com. A contributing author at SharePointGovernance.org she teaches frequently about ECM strategy and best practices for SharePoint implementations. Ms. Gatimu has implemented technology projects in government, legal, non‐profit and entertainment industries. Her focus on technology as a service to business has allowed her to design and deliver cost effective solutions which serve the needs of the end user. She is also the Vice Chair of SPUGs.org, a non‐profit organization which promotes SharePoint User Groups across the country and a founding member of the Los Angeles SharePoint User Group.
Paul McNulty
Paul McNulty, formerly CMO at Unica, is director of marketing for IBM’s Enterprise Marketing Management Group. McNulty has more than 20 years of technology and international marketing, product marketing and product management experience. Prior to joining Unica, he served as vice president of worldwide marketing at Progress Software, a global supplier of application infrastructure software. At Progress, McNulty led the company’s global marketing activities, from partner marketing, lead generation and management to customer relationship programs. Previously, he served in executive positions at global enterprise organizations including Pegasystems and Lotus Development Corporation.
David Meerman Scott
Marketing strategist, keynote speaker, and bestselling author of The New Rules of Marketing & PR and the new book Marketing Lessons from the Grateful Dead. New Rules was six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, and is now a modern business classic. His Web Ink Now blog is ranked by AdAge Power 150 as a top worldwide marketing blog.
Don Schultz
Don E. Schultz is presently Professor of Integrated Marketing Communications at the Medill School of Journalism, Northwestern University. Don has consulted, lectured and held seminars on integrated marketing communication, marketing, advertising, sales promotion, and communication management at an international level. In 1998, Don was named one of the ’80 Most Influential People’ in sales and marketing in the world by ‘Sales & Marketing Management Magazine’. Don works with Brand Finance Inc. as an Executive Director and has been with Brand Finance since 2000.
Anne Holland
Anne Holland is President of Anne Holland Ventures Inc, a privately-held business media company which also publishes Subscription Site Insider. Perhaps best known as the Founder of MarketingSherpa (which she sold in 2007), Anne has been conducting tests and research into what works best in marketing for more than 20 years. Holland has presented, often as the keynote, at more than 100 industry conferences and 250+ webinars on media industry and marketing topics. She’s been quoted by the Wall Street Journal, the New York Times, Business 2.0, CBS Marketwatch, and many, many more.
David Raab
David M. Raab has more than thirty years experience as a marketer, consultant, author and analyst. He has consulted with major firms in financial services, health care, telecommunications, publishing, consumer goods, technology and other industries. Mr. Raab has written hundreds of articles on marketing issues and addressed audiences in North America, Europe, Asia and Australia. His book on marketing performance measurement was published in 2009 by Racom Communications.
John Baker
John joined JWT in late 2010 as President, Client Services for JWT New York. He is a respected interactive agency veteran who started in digital marketing in 1995 at a little start-up agency called Modem Media and has worked in both London and New York. Amazed by the choices technology gives marketers, John has led digital strategy for clients such Barnes & Noble, Hertz, Unilever and Royal Mail, and has worked with start-ups ranging from boo.com to BzzAgent. He helped build Organic’s New York and London offices, was a jury member at Cannes, and led digital in direct marketing agencies Proximity and OgilvyOne. Most recently he built the iris Digital team in London and was part of the management team for iris in the Americas.
Myles Bristowe
Myles brings more than 15 years of interactive web marketing experience having served in creative director and executive leadership positions. Prior to joining Commonwealth Creative Associates (CCA), Myles founded two web marketing and design firms specializing in internet marketing and new/social media strategy. The VividContext practice - which was founded by Bristowe in 2006 and merged with CCA in 2008 - serves as the model for CCA's unified marketing methodology. In 1998, Myles also founded TreeFrog Productions which was purchased in 2003. Myles has helped hundreds of leading companies navigate the digital media landscape; creating blogs, websites and social networks. He is a regular speaker at regional and national events surrounding new and social media and unified marketing.
Jennifer Rooney
Jennifer Rooney is editor of CMO Strategy at Advertising Age. In her role, she edits CMO Strategy, a section that delivers content focused on areas critical to executive-level marketers. Jenny has 16 years of experience at business publications such as Sales & Marketing Management, where she served as editor-in-chief; Business 2.0, where she served as senior writer covering marketing; and Chief Executive, where she served as contributing editor. A recipient of the Jesse H. Neal National Business Journalism Award, her areas of focus have included marketing, advertising and sales; leadership and management issues; digital and emerging media; talent development; health care; and legislative and regulatory issues in multiple industries. She serves as a guest speaker at industry events and has provided commentary for various media outlets.
Ravi Mohan
Ravi is a hands-on technical Leader, Senior Architect and Project Leader with extensive experience in Marketing Automation and Decision Systems. His specialties include Product Management, Marketing Automation, Application Design & Planning, Systems Design, Documentation, Technology Integration, Performance Tuning, Team Development & Management, Training & Development, Business Development and Strategy. Ravi has been at PayPal since 2006. Previously he was a Marketing and Decisions System Consultant at Chordiant Software for 5 years. Prior to that he was an Oracle DBA at Bank of America. He started his career as a Design Engineer at C-DAC.
Markus Heimann
Based on different functions in Europe and the USA Markus has built up an excellent background on Data Warehousing, Business and Customer Intelligence. In his role as Vice President of Business Intelligence he is responsible for: Business Analytics, Enterprise Data Warehousing, Campaign Execution, Corporate Reporting, Risk and Fraud Support and Revenue Assurance. The BI organization he built up within Telefonica Germany is a benchmark within the Telefonica Group. He is using his role as chairman of the world wide Telefonica BI Forum to accelerate the BI functionalities all over Telefonica. From 1997 to 2002, Markus was the Head of Data Warehousing, VIAG Interkom. Prior to that, he was the Head of Decision Enabling for TERADATA (Located in USA and Germany) between 1993 and 1996. Marksu began his career in 1990 as the Product Manager Large Systems for NCR Europe. He has his MBA from the University of Augsburg.
Rikki Khanna
Rikki has worked for AKQA for over a decade with stints in London, Washington DC and San Francisco, before making the move to Holland in 2007 to set up AKQA’s Amsterdam office. During his time at AKQA Rikki has been lucky enough to work with innovative brands including Xbox, Nike, Orange, Johnnie Walker and Heineken, with whom he has helped execute global activities that have covered all aspects of digital marketing. Rikki’s latest area of interest is online communities and the consumer, product and communication insights that can be generated from them.
Shar VanBoskirk
Shar began her career at Forrester in 1997 during the early days of the Internet and has written research on customer loyalty, ad networks, and marketing measurement and planning. After several years away working in marketing consulting - where she worked as a research director for TideWatch and a consultant with Carlson Marketing Group's Business Strategy Consulting team - Shar returned to Forrester in 2004 A popular speaker, Shar has been seen on stage at ad:tech, MITX, DMA, and the Email Service Provider Coalition events, among others. She is on the board of SEMPO and is widely quoted in the press including such media outlets as BusinessWeek, Fortune, The New York Times, and The Wall Street Journal and is a frequent guest on CNBC and NPR.
Jennifer Cisney
Jennifer Cisney has been with Eastman Kodak for twelve years, resulting a broad knowledge of the various businesses and in depth experience with the corporate website, kodak.com. Her contributions to Kodak's online experience have been inspirational photography, design expertise and creative content. She helped create and now manages the corporate blogs. After launching Kodak's social media initiatives, she oversees Kodak's presence on social media sites Facebook, YouTube, Twitter and Flickr. Jennifer has been a speaker at such social media conferences as BlogWorld, BlogHer, Marketing to Women, 140 Characters Conference and The Inbound Marketing Summit. Jennifer was also recognized as one of Advertising Age's 2009 Women to Watch.
Donovan Neale-May
Neale-May is the founder and executive director of the CMO Council, a global affinity network of nearly 6,000 senior marketing and branding executives. Neale-May is also the executive director of the Business Performance Innovation (BPI) Network. Neale-May also serves as president and managing partner of GlobalFluency, Inc. He has been managing and running his respected multi-channel marketing and perception management business since 1987. Previously, Neale-May held senior positions at Ogilvy & Mather. During his 30 years as an international marketing and brand strategist, Neale-May has consulted with over 300 leading multi-nationals, new venture starts and emerging growth companies. He serves on the board of directors for Travelzoo, the board of governors for Rhodes University in South Africa, and is an adjunct professor at Seoul National University in South Korea.
Geoff Ramsey
Geoff Ramsey is one of the internet's most exciting digital marketing visionaries. As CEO and co-founder of eMarketer, Geoff is on the cutting edge of new research statistics, trends and best practices, covering every aspect of marketing in the digital age. A highly regarded speaker with an engaging presentation style, Geoff speaks at major digital, media and corporate events around the globe, including the American Association of Advertising Agencies (4A's), Association of National Advertisers (ANA), Magazine Publishers of America (MPA), the Interactive Advertising Bureau (IAB), The Conference Board, Economist Conferences, Google and Yahoo!. He is frequently quoted in The Wall Street Journal, Forbes, CNN, BusinessWeek and Advertising Age. Prior to starting eMarketer, Geoff worked at several large New York ad agencies, including TBWA and Ogilvy & Mather, where he ran multinational accounts for brands including Procter & Gamble, Kraft Foods, M&M Mars and AT&T.
Jeannette Kocsis
Jeannette owned a community Web site with over 100,000 regular visitors per month back in 1999. She was hired at Harte-Hanks in 2000 to manage and build their search practice.As SVP of Digital Marketing, Jeannette oversees strategy and media across Harte-Hanks pharmaceutical, retail and automotive verticals. Jeannette is a frequent speaker on search, and published on a regular basis. She is a member of the DMA SEMC and a member of the SEM Segment Advisory Board. She served on the DMA 08 Program Advisory Committee, and is a Lifetime Echo Judge. She is on the DMA Mobile Marketing Advisory Committee and serves on the Segment Advisory Board. Jeannette is a contributor to Social Media Marketing for Dummies and Mobile Marketing for Dummies.
Andres Wolberg
Andres Wolberg-Stok is Senior Vice President, Director of Strategy for Mobile and Emerging Technologies, North America Consumer Banking, Citi. He joined Citi 10 years ago from an international personal-finance startup and has since served in a variety of digital roles, first for Citi’s Latin America operations, and since 2004, for its U.S. consumer businesses. Prior to that, he was a media and news executive with Reuters, based in Europe and in Latin America. He speaks three languages and has lived in seven countries. He holds an MA in Communication from the University of Leicester (UK).
Flint McGlaughlin
Flint McGlaughlin is the Director of MECLABS. The organization has partnered with key market leaders including, The New York Times, Microsoft Corporation, and Reuters Group. Flint also serves as the Director of Enterprise Research at the Transforming Business Institute, University of Cambridge (UK), as the Chairman of the Board of Governors for St. Stephen’s University, and as a Trustee for Westminster Theological Centre. Dr. McGlaughlin originally studied Philosophy and Theology at the University of London's Specialist Jesuit College. Today, his primary research is focused on enterprise as transformative agent. His work has won multiple awards and has been quoted in more than 13,000 online and offline sources.
Filip Wouters
Filip Wouters is a global marketer with 16 years of experience within large sophisticated and developing markets (US, Europe, Africa, South and Central America) and has also held global positions such as VP of Global Strategy (current role - responsible for 170 markets) and Global Portfolio Management. His most recent position was as VP of Marketing U.S for Heineken (a $ 1.7 billion brand) where he led iconic advertising campaigns, launched various innovations such as BeerTender, boosted digital and social media activities (reaching 1.5 million Facebook fans in 1 year) and led inspiring brand activations such as US Open, Tribeca Film Festival and +100 music properties.
Ken Dawson
Ken Dawson is Chief Marketing Officer at InfoCision Management Corporation, the second largest privately held teleservices company and a leader in customer care services, commercial sales and marketing for a variety of Fortune 100 companies and smaller businesses. InfoCision helps establish brand, build customers, create marketing strategies and integrate teleservices into the marketing mix for many verticals including technology, health care, pharmaceuticals, financial services and telecommunications. Joining InfoCision in 1997, Ken's innovative ideas and implementation of cutting-edge technologies and strategies have made InfoCision an industry leader in outbound and inbound commercial programs and nonprofit fundraising.
Dan Marks
Dan is responsible for the overall cross-channel marketing strategy for First Tennessee including a $23 million annual advertising budget that generates a measurable ROI. One of Dan’s driving passions is continuous improvement of marketing programs based on rigorous ROI measurement and guided by test and learn processes. He has been interviewed by companies like Forrester Research and BAI Banking Strategies as well as spoken at industry conferences on these topics. He has been with First Tennessee for over five years through a progression of positions and has held various management and senior consultant capacities with two different regional consulting organizations. Dan also actively serves in the Memphis community, as an officer at Second Presbyterian Church and on the boards of the Memphis Music Foundation and the Dixon Gallery and Gardens
Dan Francis
Dan has been at Groupe Aeroplan for over five and a half years. He is responsible for all Operations and Digital development for Groupe Aeroplan European Commercial Services including CRM, Enterprise Campaign Management, websites and mobile web, email, mobile (including managing development on iPhone / iOS / Android / Nokia Symbian / Blackberry) and new and emerging technologies. Dan delivers products and for the Nectar coalition loyalty scheme, I&C, and supports other Groupe Aeroplan UK businesses and international opportunities. Previously Dan was Head of Campaign Development and Support and Senior Project Manager at Groupe Aeroplan. Prior to his career at Groupe Aeroplan Dan was a project manager for over 9 years combined beginning at EKS, then American Express and The Logic Group.
Cristene Gonzalez-Wertz
Inquisitive. Yup. I was “that” kid. The one who asked “why?” “what’s that?” “how does that work?” As an adult, I still like to assemble concepts, creating new and better approaches. I spend time thinking about simplifying, streamlining and engaging. I take a great future state vision for marketers and their customers and I work to make it into reality. I am considered a thought leader and am lucky enough to have a series of whitepapers that bear my name. I have spoken frequently on marketing topics, including appearances at the Unica Marketing Innovation Summit, the NCDM, Conference Board and Marketing Operations Management Conference, The Forrester Consumer Form and Forrester CMO Forum.
Caroline Japic
Caroline Japic leads a global team of senior marketers to create compelling and differentiated messaging and integrated marketing campaigns that increase awareness and strengthen Polycom’s brand visibility. Ms. Japic is responsible for leading Polycom’s aggressive global corporate marketing strategy. During her 20 year career in high technology marketing, Ms. Japic has spanned the full range of marketing disciplines, with an emphasis on communications, messaging and branding. She has developed highly successful and award-winning global marketing programs for a broad range of small to very large organizations including Apple, SGI, Sun Microsystems, IDT, Avid Technology, and Tibco Software. Prior to joining Polycom, Ms. Japic held various marketing leadership roles at Hyperion Solutions and VeriSign, as well as managed her own communications practice. Ms. Japic is a member of the Gartner CMO Council.
Barry Stamos
With more than 13 years of experience in omni-channel integration, Barry has consulted over 100 of the Fortune 500. Before joining Acxiom in 2008, Barry was Chief Strategist of Responsys and Founder & Chief Strategy Officer of INBOX Marketing. Barry is a recognized thought leader, and acclaimed author and speaker, and has presented at more than 50 industry conferences including ad:tech, Internet Retailer, MarketingSherpa, Shop.org, the Direct Marketing Association and Forrester/Jupiter Research. Barry founded the Emerging Media Forum, a peer-powered network for sharing thought leadership to advance innovation and performance in the new media ecosystem. Globally connecting top executives, experts, influencers and change agents to discuss the explosive evolution of social media, mobile applications, interactive television, advanced display ads, digital out-of-home, website commerce, email marketing, paid and organic search, interactive video, in-game advertising and what’s coming next!
Joe Stanhope
Prior to joining Forrester Research, Joseph was the vice president of Platform Strategy at Alterian, where he focused on product strategy, product marketing, analyst relations, and corporate development. Prior to Alterian, he was vice president of marketing and product development at MarketerNet. Joseph began his career at Experian, where he held a variety of roles spanning technical project consulting, business development, and product management. Previous speaking experience includes presenter and master of ceremonies duties for a variety of technology and services vendor customer events, the National Center for Database Marketing, eMetrics, and Xchange. Joseph Serves on the Advisory Board for the Northern Illinois University College of Business Interactive Marketing program and is a member of the Web Analytics Association.
Melissa Rothchild
As Vice President of Marketing at CPA2Biz, Melissa Rothchild is responsible for direct marketing, database analysis, online merchandising, email production, and market research. Prior to joining CPA2Biz, Melissa served in various product marketing and management positions at the AICPA. In 2000 she played a lead role in launching CPExpress, the AICPA’s subscription-based online learning library. Melissa holds an MBA from Columbia University and a B.S. in Management and Marketing from SUNY Binghamton University. Melissa serves as a speaker and panelist at Internet Retailer, eTail, Digital Now, IBM, and Direct Marketing Association events.
Susan Kelly
Susan Kelly leads the Xerox Global Services Enterprise Marketing Services group whose mission is to help clients dramatically improve marketing effectiveness and top-line revenue growth. Before joining Xerox, Susan was CEO and President of K/P Corporation, a marketing services provider that develops integrated data-driven marketing solutions. Prior to that,she founded Raine Media, Inc., a consulting services firm that helps clients lower the total cost of ownership for their document management programs. She has also held senior executive positions at R.R. Donnelley, RRD Direct, Pitney Bowes and Gannett. Susan is a member of the Direct Marketing and Media Industry Associations and Supply Chain committees. In 2005, she was awarded the PIA/GATF’s Naomi Berber Award that honors women who have made major contributions to the graphic communications industry.
Steve Rubel
Steve Rubel is the SVP/Global Strategy and Insights for Edelman - the world's largest independent public relations firm. In his role, Rubel works across the firm to help clients better understand how to unify their communications strategies across mainstream, new, social and owned media. In addition, Rubel also acts as a highly visible Edelman thought leader and writer on media. He speaks dozens of times each year around the world and appears frequently in the press. In addition he actively shares his observations and insights at steverubel.com, his monthly Advertising Age column, and on Twitter - where he is followed by more than 50,000. Rubel has been named to several prestigious lists, including: PR Week's 40 Under 40 and The Forbes.com Web Celeb 25.
Rob Gonda
In his role as emerging technology global lead at SapientNitro, Rob’s marketing vision and technical depth enable translating marketing strategy into technology and vice-versa. Rob has more than 15 years of experience in web development and through-the-line marketing campaigns for clients such as Chrysler, Coca-Cola, Diageo, Mars, Unilever, and others. Before Sapient, Rob was co-founder and chief technical officer at ichameleon/group/.Rob chairs the digital media council at the Advertising Research Foundation, is a passionate blogger who co-authors takemetoyourleader.com; a contributor to various publications such as Advertising Age and Adweek; and a frequent figure on the speaker circuit, having presented at conferences from the senate’s Sergeant at Arms CIO Emerging Technology Conference to SXSW and OMMA. Additionally, Rob is the former editor-in-chief of the AJAX World Magazine and co-author of the book, “Real-World AJAX: Secrets of the Masters.”
Mila D’Antonio
Mila D'Antonio is Managing Editor for 1to1 Magazine and Customer Strategist Journal where she leads the editorial production. For the magazine, she edits the Best Practices, On the Beat, and Expert Insight Industry Authority sections of the magazine. In addition, she edits the online contributed columns and exclusive content. She also moderates panels at customer events and industry conferences. Prior to joining 1to1 Media, Mila had worked at a number of trade magazines and newspapers.
Judah Phillips
As Senior Director, Global Site and Business Analytics & Reporting at Monster Worldwide, Judah Phillips creates economic value from data. Judah is a member of the IAB and WAA. He has contributed to Web Analytics Demystified, MediaPost’s Metrics Insider, and is the host of Boston Web Analytics Wednesday. Judah has spoken at international events, such as eMetrics, X Change, I-COM, Engage, eTail, Click, and AdobeMAX. He is also the emcee and programmer for OMMA Metrics. Judah has been widely quoted in media and guest lectured at many universities, such as Stern School of Business at NYU. Judah is also an advisor to YieldBot, ObservePoint, Localytics and more. He holds an MBA and an MS.
John Lovett
John Lovett is a veteran industry analyst and expert consultant who has spent the past decade helping organizations to understand and measure their digital marketing activities. Lovett regularly consults with leading vendors and enterprises to offer strategic guidance for building innovative digital measurement programs. His deep industry knowledge and forward thinking perspective help both vendors and clients alike to transcend mediocrity by changing the shape of business using strategic measurement practices. Prior to joining Web Analytics Demystified, Lovett was a Senior Analyst with Forrester Research. Currently, Lovett sits on the Board of Directors for the Web Analytics Association and is anticipating the publication of his first book, Social Media Metrics Secrets (Wiley & Sons, 2011).
David Cooperstein
David is a leading expert in digital marketing and strategy. David worked at Forrester from 1996 to 2002 in the telecom and retail verticals and rejoined in 2009. He helped define the multichannel retail world, predicted the demise of many of the dot-com retailers, and uncovered the true economics of bandwidth during his first tenure with Forrester. David has worked as a marketing and strategy expert for more than 20 years — 15 of those years in Internet technology and marketing strategy. He has been on executive teams with public and private companies and worked on the boards of several Internet startups.David rejoined Forrester in 2009 after spending six years in start up and executive management for Gather.com and Burst Media.
Catherine Paschkewicz
Catherine Paschkewitz manages marketing for HP's consumer and small business e-commerce store and leads the consumer business. She continually explores driving innovation in digital marketing and building richer dialogues and engagement with customers - all built on sophisticated analytics. Her prior experience includes channel marketing strategy, ecommerce strategy, and marketing consulting for a number of business to consumer and business to business companies.
Andrew Gaffney
During his career Andrew has served as an Editor and Publisher for several different business magazines, including This Week In Consumer Electronics (TWICE), Sporting Goods Business, Consumer Goods Technology, Retail Info Systems, Hospitality Technology and Mobile Enterprise. Within each of these markets, Andrew has demonstrated a unique ability to quickly identify the business issues that resonate and matter most to executive level readers. Subsequently, he has consistently helped create and match content that generates interest and readership among that executive community. Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising sections and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.
Tom Klein
Tom Klein has an unmatched passion for using analytics and digital marketing to help companies grow. He's also the co-author of Enterprise Marketing Management: The New Science of Marketing (Wiley: 2003). Tom is an authority on analytics, digital marketing and brand strategy and has managed or consulted to some of the world’s best known brands, including Yahoo!, Chanel, Heineken, Intuit, Ocean Spray, Merrill Lynch, Medtronic, HGTV, Rohm&Haas, and Thomson Reuters. His favorite scientist is Professor Frink.
Peter Kim
Peter has been quoted in the press including: CBS Evening News, CNBC, CNN, NPR, International Herald Tribune, IT News (Australia), Handelsblatt (Germany), Les Echos (France), Nikkei Sangyo Shinbun (Japan), Advertising Age, Adweek, Associated Press, Brandweek, BusinessWeek, The Economist, Fast Company, Fortune, Investor's Business Daily, New York Times, USA Today, the Wall Street Journal, The Boston Globe, Chicago Tribune, LA Times, Miami Herald, Seattle PI. Peter was an analyst at Forrester Research in Boston, focusing on the intersection of social technology and marketing strategy. Before that, Peter ran international marketing operations at PUMA AG, managing the budget, contracts, and building an in-house agency. Peter was also head of global digital marketing, building online stores in the US and Europe, localizing websites for six continents, and formulating a master digital brand architecture.
John Thomson
As president and CEO, Mr. Thomson oversees all facets of the company's operations on a worldwide basis. Thomson joined Saepio in July 2007, bringing more than a decade of industry experience to Saepio. Prior to his position with Saepio, Thomson spent six years at EMC Corporation, where he successfully managed all aspects of account strategy, from executive relationships to resource management, while exceeding revenue and margin targets. He was a part of the EMC Management Development Program. Prior to joining EMC, Thomson worked for Cerner Corporation, where he consistently exceeded a multi-million dollar quota while managing the sale of the software company's Decision Support and Expert System products in an 11-state region.
Douglas Karr
Douglas Karr and his team specialize in performing due diligence analysis of marketing technology companies for venture capital and investment firms. DK New Media also consults on an ongoing basis with large companies who wish to leverage online strategies to build inbound marketing efforts using search and social media. Douglas is the author of Corporate Blogging for Dummies, Chief Blogger/Founder of the Marketing Technology Blog and CEO of DK New Media.
Christian Friedland
Christian Friedland is the founder of Build.com, Inc. Founded originally as a graduate school project, Build.com has grown into the nation’s leading online home improvement retailer without a store operation. Friedland has been asked to lecture frequently about his success as an entrepreneur to the students and faculty of California State University and Chico’s Business School. To further share the concept of entrepreneurship, Friedland has been a featured speaker at the 2010 ETAIL East conference, the 2008 Internet Retailer convention, and the Wharton School of Business 2007 Entrepreneurship Conference. Friedland has also helped found a number of successful real estate and technology companies.
Alan Weinkrantz
Alan has more than 30 years of direct marketing, public relations, and social media experience. Alan has worked with leading technology companies from inception to IPO or acquisition including AudioCodes, Mercom Systems, Spectrum Cellular Communications, Envara, Shopping.com, Answers.com, and many more. Early in his career he helped launch the home computer revolution working for the company that developed the world’s first cellular modem. Alan was credited by The New York Times as helping to create one of the first cyber cafes at InfoMart in Dallas. Alan is a monthly contributing columnist to the San Antonio Express News, where he writes about social media, PR, and AT&T. His blogs have been featured in The Wall Street Journal, Kiplinger Magazine, CNet, BusinessWeek, ZDNet, Good Morning America, NPR, and others.
Deborah Scarpa
Deborah has parlayed twenty-two years of advertising experience into a unique formula for delivering high-level branding campaigns, as well as a formidable blend of marketing and business principles. Ms. Scarpa started her advertising career while tenuring at Foley, McQueen and Scheinfeld. Their claim to fame was leveraged on their work with Philadelphia 76ers and the Philadelphia Flyers. This fast paced, entrepreneurial creative shop left an indelible mark on Ms. Scarpa’s future goals in advertising. After Foley, McQueen and Scheinfeld, Ms. Scarpa moved on to an account service position at Spiro and Associates. Later, Spiro was purchased by Earl Palmer Brown and went on to acquire even larger brands such as US Air, Bob’s Big Boy Restaurant chain, Wawa food Markets & Fidelity Investments. Deborah moved on to become the Marketing Director of Commodore Cruise Line. While there Deborah was recruited by Mayors Jewelers to become their VP of Marketing.
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WHY ATTEND?
Is marketing technology finally delivering on its promise to reach the right customer, with the right message, at the right time? How will it transform and evolve in the coming months and years? Is technology at odds with creativity and the "softer" sides of marketing, or can the two work together?
In sixty minutes, M.Tech 2011 will present sixty speakers exploring the rapidly converging world of marketing and technology. From channel integration and social media to automation and segmentation, M.Tech 2011 will surface and unpack the most important opportunities, tensions, and transformations in marketing technology today. Participants will learn what they're missing out on, how they can maximize their marketing spend, and what kinds of marketing results technology will make possible in the near future.
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